Privacy Policy

Last Updated: 30 August 2025

1. Introduction

Welcome to Fuel and Flex! Your privacy is very important to us. This Privacy Policy explains how we, Fuel and Flex, located in the UK, collect, use, and protect your personal data when you visit and interact with our website, www,fuelnflex.com.

This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

If you have any questions or concerns about our use of your personal data, please contact us at contact@fuelnflex.com.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

  • Contact & Identity Data: This includes your name and email address when you subscribe to our newsletter or fill out a contact form.

  • Comment Data: If you leave a comment on our blog, we collect the data you provide in the comment form, as well as your IP address and browser user agent string to help with spam detection.

  • Usage & Technical Data: This is data collected automatically by Squarespace and third-party services like Google Analytics. It includes:

    • Your IP address

    • Browser and device type

    • Web pages you visited before and after visiting our site

    • Information about how you interact with our website (clicks, internal links, pages visited, scrolling, etc.)

  • Affiliate & Cookie Data: When you click on an affiliate link on our website, a third-party cookie may be placed on your device to track the transaction and attribute a commission to us. This data is processed by our affiliate partners, not by us.

3. How and Why We Use Your Information (Legal Basis)

We process your data for the following purposes and on the following legal bases:

  • To Respond to Inquiries & Comments: We use your name and email address to reply to your questions or comments.

    • Legal Basis: Legitimate Interest. It is in our legitimate interest to communicate with our audience and address their inquiries.

  • To Send Newsletters & Marketing Communications: We use your email address to send you our newsletter and promotional content, but only if you have explicitly subscribed.

    • Legal Basis: Consent. You provide your consent by actively signing up for our newsletter. You can withdraw your consent at any time by clicking the "unsubscribe" link in any email.

  • To Analyse Website Performance: We use data from Google Analytics to understand how our website is used and to improve our content and user experience. The data is anonymized where possible.

    • Legal Basis: Legitimate Interest. It is in our legitimate interest to monitor and improve the performance of our website.

  • For Affiliate Marketing: We use affiliate cookies to track qualifying purchases made through our links, which allows us to earn a commission. This helps us to keep the blog running.

    • Legal Basis: Legitimate Interest. It is in our legitimate interest to earn revenue through our website. However, under PECR, we also obtain your consent for these cookies via our cookie banner.

4. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.

  • Necessary Cookies: These are essential for our website to function properly (e.g., Squarespace's own cookies to ensure secure and stable browsing). Consent is not required for these.

  • Analytics & Performance Cookies: We use services like Google Analytics to understand how visitors use our site. These cookies help us improve our content.

  • Affiliate/Marketing Cookies: These cookies are used by our affiliate partners to track clicks and purchases. We will not set these cookies without your consent.

We use a cookie consent banner to provide you with clear information about our use of cookies and to obtain your consent before any non-essential cookies are placed on your device.

5. Who We Share Your Data With

We use third-party service providers to help us run our website. We only share your data with them to the extent necessary for them to provide their services. These services include:

We do not sell your personal data to any third party.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected. For example, we will retain your email address for our newsletter until you unsubscribe.

7. Your Rights

Under the UK GDPR, you have several important rights regarding your personal data. You have the right to:

  • Be informed about how your data is used.

  • Request access to the data we hold about you.

  • Request rectification of any inaccurate or incomplete data.

  • Request erasure of your personal data ("the right to be forgotten").

  • Restrict processing of your personal data.

  • Object to the processing of your data.

  • Data portability (to receive your data in a machine-readable format).

To exercise any of these rights, please contact us at contact@fuelnflex.com.

8. How to Complain

If you have a concern about our data practices, you have the right to lodge a complaint with the UK's supervisory authority for data protection, the Information Commissioner's Office (ICO).

You can find their contact details on their website: ICO's Contact Page.